Sarah Taylor is the founder of a successful and busy minute-taking business called Meetings Into Minutes (M2M). M2M provides companies, organisations, and boards, with a specialised independent minute-taking service.
Sarah contacted me looking for a design upgrade. Her old website was built using a generic template, and she was after a more custom solution to help sell her online Minute Taking Masterclass course.
The brief was to create an inviting but professional-looking site that really showcased her course and appealed to both corporates, and professionals looking to upskill. We changed her colour palette from greys and turquoise to a sleek navy blue and caramel, updated the font selection, and added some premium stock images alongside her professional shots.
In the backend, the course was built on the Learndash platform using Studiocart as the e-commerce gateway. Her blog and case studies were separated and given a facelift, and the course sales page was reconstructed. This made for a layout that is more practical and easy for users to navigate.
It was an absolute pleasure working with Sarah on this project, and I wish her all the success going forward!
